“Over the next five years, PwC expects data traffic levels will grow by a 22.3% CAGR, reaching 397.8 trillion megabytes in 2022. PwC attributes the growth in data consumption to consumers’ growing appetite for video content, which will account for 85.6% of total data consumption in 2022.”
The media industry is changing, with the rise of streaming services and numerous competitors entering the market to seize a niche area for their streaming platform. With new technologies such as virtual reality (VR) to 5G set to gain prominence in the coming years, position yourself to take advantage of the trends and gain a competitive edge on the various competitors in the media space.
Outcomes / Key Points
Create a seamless customer experience by introducing cloud computing to store and process high quality content, removing the guesswork and keeping up with the latest trends to get an edge on your competition and Understand how your customer consumes media, getting to know the patterns and trends to provide them with a personalized service that drives customer experience and time spent by customer using your service.